August 17-19th, 2015 marked the 2nd season of The Playground Show at MAGIC MARKET WEEK. Zooey and I were invited as the Official Bloggers for the show and I have to say it was a very busy and successful experience! Everytime I walked the floor there were always people in booths and I often found myself having to wait a bit before I could take a photo of the booth or even get a minute with the designers or showroom reps!! (If you do see an empty booth, it's because everyone was camera shy!) I also loved the layout of the floor this season and the white carpet floors made the hall feel very clean and bright. The Playground Show is fit for all types of buyers and I'll be listing some brands in categories below, but before I do, I wanted to thank MODIFY 101 for providing the show with amazing denim tote bags!
(please note: I was not able to feature all brands)
CHILDREN'S INNER WEAR + HOISERY
All kids need innerwear! From basic undershirts and legging to undies and socks, TRIMFIT had a nice big booth displaying their items. They mentioned they were starting to make shoes as well.
Do I spy little Zooey?
My favorite pieces.
Fun and soft pajamas and home wear for boys & girls!
PERFECT FOR TEA PARTIES + PLAYDATES CHILDREN'S WEAR
A Spanish Brand that has been around for over 70 years with over 100 designers contributing their brand. Their objective is to create affordable products without compromising quality. They make clothes for babies and kids up to age 18!
Perfect for Baby + Mommy
ANAIS & I, NEW YORK
Hailing from New York, Anais & I is a brand that offers both fashionable and functional clothes. Their simplistic yet very cute designs make their clothes wearable through out the day for all types of occasions. How convenient is this for a mom who has kids that need to go to piano lessons after school then a dinner party at grandmas? (assuming they didn't dirty their clothes at school!)
Hailing from New York, Anais & I is a brand that offers both fashionable and functional clothes. Their simplistic yet very cute designs make their clothes wearable through out the day for all types of occasions. How convenient is this for a mom who has kids that need to go to piano lessons after school then a dinner party at grandmas? (assuming they didn't dirty their clothes at school!)
Very cute accessories and cute undies.
Kid's clothes are hard to design yet the Kardashians did it. Recently, they also launched a collection for boys. While the girl's clothes are quite girly, the boys clothes have an assortment of everyday basics as well as fancy clothes for a fancy occasion. I wasn't disappointed when I passed by this booth and even let Zooey play a little dress up in the new faux fur coat!
So very chic isn't she. Tho it doesn't get hot enough in Southern California, I really want this coat for Zooey when it comes out this holiday season!
A high-end, made in USA brand made for girls to wear to social occasions. This brand is perfect for girls who love to be girly, and sweet with a sophisticated touch. Their goal is to make your child feel more beautiful when she wears it.
As you can see, Zooey loved it and said 'I'm so beautiful' while trying on this dress!
A very cute collection with hand-made accessories and clothing.
A romantic young girl's brand created under the brand Molly Bracken
A very colorful and girly brand inspired from Love and Flowers
CHILDREN'S WEAR FOR BOYS
Denim and clothing for boys.
A clothing line for boys aiming to make boys more 'hip'. As mom's with boys always say, boys clothes are SO BORING, and Troy James aims to change that. Another cool aspect about this brand is their reusable packaging which is stackable and environmentally friendly!
A 'Made in LA' boys brand striving to make comfortable yet fun clothes for boys.
CHILDREN'S FOOTWEAR
FUN AND COLORFUL KIDS BRANDS
Originally a footwear and accessories brand but recently launched a children's active wear line!
so perfect for school!
Playful accessories made by Stay home moms.
These gummy bags smell like candy and are 100% washable!
emoji bracelets + hair ties.
Offers hard to find, Eco-friendly children's products varying from toys, to home decor! These sustainable wooden toys are made with Veggie Dyes! How safe do you feel when your kids are putting these toys in their mouths!?
WINKNIKS
Fashionable Sunglasses with for kids ages 5-12 that have 100% UV protection, polarized lenses and are impact-resistant!
Fashionable Sunglasses with for kids ages 5-12 that have 100% UV protection, polarized lenses and are impact-resistant!
Bohemian Girls clothes that are easy to wear - meaning no zippers or buttons!
Fun graphic T's, shorts, leggings, trucker hats for boys and girls.
Playful organic cotton clothes with a futuristic design for kids up to 6 years old!
A brand that supports mother's in need. If you buy something, they will donate to a mother and child in need. What a wonderful concept!
BRANDS MADE FOR SHOPS TARGETING URBAN MOMS & MINI-FASHIONISTA
These brands believe in eco-friendly, organic cotton. I recommend clicking the BRAND NAME to learn more about them.
BODEGA INTERNATIONAL
A distributor for brands made in Europe. They represent brands that use sustainable or natural processes and materials while making their products.
A distributor for brands made in Europe. They represent brands that use sustainable or natural processes and materials while making their products.
AND
LAST BUT NOT LEAST THE BEST BOOTH AWARD GOES TO...
We loved the design of this booth so much Zooey even took a little nap inside the TEEPEE while wearing L+W!
(just kidding about the napping!)
Finally, I'd like to apologize to brands that were not featured on this post. Please know that this isn't because your brand was not worthy! It looked like all the brands did very well! If you are a buyer and were not able to attend this season, I highly recommend attending next season! Thank you Playground Show for inviting us! We had a blast!
more info:
#playgroundshow
#magicmarketweek
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