Hi! Apologies for the late recap!!! I took so many photos this time around and it has taken longer than usual to go thru them and make a report that I liked. First of all, WWDMAGIC this year was a little different than the past. I was assigned to FN PLATFORM & PLAYGROUND SHOW this time around and also did some video interviews. I realized that I get nervous when people are 'watching me' interview someone else..But if I imagine no one's watching, I'm totally fun and good to go! haha
So on to FN PLATFORM = SHOES, SHOES and LOTS OF SHOES!
Meet Walker, my camera guy..Our time together was short but it was so much fun!!
The first brand I interviewed was Rebecca Minkoff. I became familiar with this brand in Tokyo. The thing that caught my eye about this brand was not the heels..but the sneakers below. heehee
I guess everyone is still following the trend of the slip on flatform sneaker..
I love them tho.
I love them tho.
These boots weren't too shabby either. I would totally wear these..
There are lots of brown and black ankle boots everywhere recently...The whole Boho Chic trend is still going strong!!! Scroll below to see my favorite boho boots!
Next, I went to LOLY IN THE SKY.
THE CUTEST FLAT SHOES EVERRRRR!
HOW CUTE IS THEIR PACKAGING!
Their team was so enthusiastic and passionate about their brand!!!
I found out that the inspiration for the designs are from dreams. How cute it that.
RAIN BOOTS by EVERCREATURES!
I will admit that the only reason I found out about this brand was because they reached out to me on social media. An advice to brands, depending on HOW you approach us, the outcome can be like this! I went to your link and absolutely LOVED your brand! Be personable, be enthusiastic! I couldn't get to everyone tho but I'm so so happy that I discovered Ever Creatures! It was their first time at this show and hope they made some great sales!
These were my favorites..and you see the cream colored one behind me on the top shelf? That's their wedding one!! So smart!!
ON my way back to central hall, I walked past this booth...and did a turn around...
I have never heard of this brand before!! BUT I LOOOOVED THEIR SHOES OMG!!!!
Totally something that I would find in Tokyo!
OMG I wanted all of these shoes!! I wish that I was able to talk to the rep more but I had to run back to make it to my panel! GAH!
Later that day...
I can't even express how essential these boots are for every girl's closet.
They are absolutely necessary to complete your BOHO look. I'm serious. #boho4ever
LASTLY.. ROLLIE NATION. O. M. G.
Meet Vince, the man behind the brand.
Their display was so cute and the lighting was PERFECT.
WHAT ARE THESE OVER THERE!?!!?!?
AND THE KIDS SHOES!!!! OMG. I DIE. I found myself returning to this booth everyday. This meant that I REALLY REALLY LOVE LOVE LOVE THIS BRAND!!!
Let me just tell you a little bit about the kids shoes. They are VELCRO. I regret not taking a video of this but yea, you can't tell right? Also, the soles are memory foam, and Vince pointed out that kids won't have to wear socks with them because they are THAT COMFORTABLE. Genius.
OMG so like can I get all of these for ZOOEY and can I have matching ones please!!
Most of these shoes are not on everyone's website yet as they are the A/W 2015 collection so I hope that you enjoyed my recap....FN Platform is such a great show and you have so many opportunities to discover gems just like I did. Follow @FNPLATFORM on instagram to see what brands they feature. Up next - PLAYGROUND SHOW..